🚩Why am I not getting mentions?

Here we go over the main reasons why you may not be getting (enough) mentions

If you're not seeing any mentions—or fewer than expected—it’s almost always due to keyword setup. Here are the most common issues to check:

1. Incorrect Use of Include Terms in Advanced Settings

This is the most frequent cause. If you’re using Included terms, please read this section carefully.

Important: If you add include terms, we only search for mentions where your primary keyword appears together with the additional terms. We do not look for the primary keyword alone.

Common pitfalls:

• ALL OF instead of ANY OF: For all of, all additional terms must appear alongside your primary keyword. This is very strict and usually works best with just one extra term.

• Exact matches only: All additional terms must match the post content exactly.

• ❌ Avoid using quotation marks: e.g., writing "AI" will look for the exact text with quotes included.

• ✅ Use commas to separate terms: e.g., ai, AI, artificial intelligence

• ❌ Don’t repeat your main keyword in the additional terms. That would require the term to appear multiple times in the same post.

• ❌ Avoid overly broad primary keywords (e.g., “Brand,” “Hiring,” “Strategy”) when using AND/OR. Due to API limitations, we may miss posts that combine these with additional terms. Use more targeted keywords instead.

2. You've Reached Your Monthly Mention Limit

If you’ve hit your monthly quota, new mentions will be paused. You can top them up by upgrading your plan here.

3. Keyword Spelling or Formatting Errors

This one’s simple—but common. Double check:

• No typos in your primary keyword

• No accidental quotation marks or special characters

4. Case Sensitivity is turned ON

If “Case Sensitive” is enabled, only exact-case matches will be shown. 🔁 Unless you’re monitoring something case-specific (like a brand acronym), we recommend keeping this OFF to catch more results.

5. Broad Keywords May Hit Platform/API Limits

Some social platforms and APIs have volume limits that prevent us from returning every result when a keyword is too broad.

💡 Tip: Try narrowing your keyword (e.g., “brand tracking tool” instead of just “brand”) to get more relevant and consistent results.

Please see the limitations we have here.

We are very happy to do a review of your keywords and settings - please simply email [e-mail] or write in the in app chat.

You can also book at 15-minute call with Charlotte here and we can do it together!